Few skyscrapers in the United States better defined the optimism of the 1920s and the progressive character of architecture than the Palmolive Building. It marked a watershed for modern commercial architecture in Chicago: with its streamlined, monumental form, highlighted by dramatic setbacks, the Palmolive heralded a decidedly new form for the design of skyscrapers.
The Palmolive gained even further attention in 1930 when a two- billion-candlepower light was erected atop the building as a navigational aid for airline pilots. Mounted on a 150-foot, steel-and-aluminum tower on the Palmolive roof, the revolving carbon-arc beacon was a luminous wonder as it swept across the night sky every 30 seconds. Vince Vaughn's former crib. The penthouse takes up the top three floors of the historic Art Deco building, a space that housed the headquarters of Hugh Hefner's Playboy Enterprises from the mid-'60s to the late '80s.